Why do peeps wear hollister?

good question. i don't wear it, its not ugly, its just overpriced and everyone else wears it. I think it has alot to do with the fact that hollister as the company makes it self seem really 'cool' so then popular kids wear it to be 'cool' and then because it is so accessible, less popular kids wear it in an attempt to look 'cool'. i don't really think people wear it cause they like, more because that it is from the 'cool' company of hollister.